I never believed fragrance needed to be loud to be memorable. For me, scent has always been about presence, the kind that lingers without demanding attention. When the idea of Emiré was born, it began with a quiet refusal, a refusal to accept that Pakistani craftsmanship must remain in the shadows of global perfumery.

I believed our country deserved more: a fragrance house rooted in originality, scientific discipline, and international safety standards. I did not want to create just another perfume brand. I wanted to create a legacy. Emiré™ – Crafted began as a deeply personal journey. Countless trials, revisions, and moments of doubt shaped each blend. Nothing was rushed. Nothing was released until it felt complete.

Emiré is my commitment to building something that outlives trends and timelines. A fragrance house Pakistan can claim with pride. This is not a project; it is a lifelong journey. A mark I intend to leave, one scent at a time. This brand stands for discipline, patience, and emotional clarity. Every fragrance is crafted to become part of someone’s identity, not just a product on a shelf. Emiré™ – Crafted is a promise to remain honest in quality, intentional in creation, and respectful to those who choose to wear our fragrances.

Founder, Pakistan Perfumery Co. Pvt Ltd